cadenceblog

Top Ten Marketing Podcasts by Guy Kawasaki

This is a fine list of podcasts compiled by Guy Kawasaki. Hear experts discuss the impact of social media on marketing. Thinking about adding blogging, podcasting, social media, to your marketing mix? These podcasts are a good place to start. Don't think that these new mediums are for consumer marketing only, there is a great opportunity for B2B Marketers too...think about engaging and educating your customers and prospects, building your brand and loyalty, even lead generation if done right. Listen Now!

Make sure to listen to Seth Godin's podcast where he talks about his new book  Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas. It is actually an old book as he describes - it is a compilation of his blog posts. The book is filled with examples of how you can be "remarkable", and break through the barriers in your organization or business. A great book for ideas, hey, it inspired me to start writing this blog. More information on Seth Godin can be found here, including excepts from his books and free ebooks.

A different kind of camp

I recently attended an AIMS (Association of Internet Marketing & Sales) event on podcasting.  It was an fantastic event. One of the speakers, Mitch Joel from Twist Image, gave one of the best presentations I have ever seen. After seeing his presentation, you realize how boring most of them are. It was engaging and he told a story. It made you want to do something!  When is the last time you saw a presentation that made you excited, and inspired you to do something! His podcast is called Six Pixels of Separation, and if you are interested in podcasting, check it out.

As well, I attended casecamp. It's an interesting concept, where creative people get together and present case studies.  It was also very interesting, and it is open to everyone and free.

Another related event is PodCamp.  The Toronto one is coming up on February 24-25, 2007 @ Ryerson University. Visit PodCamp Toronto for more information, and you guessed it, it is free and open.

UPDATE: PodCamp Toronto is taking place again in 2008, the dates are Feb. 23-24.  Don't live near Toronto? Don't panic just yet, visit PodCamp to see if one is planned in a city closer to you.