Start or improve a business blog

I've just finished reading Publish & Prosper: Blogging for your Business and come away with some fantastic ideas for this blog and a company blog. From a B2B marketing perspective I would recommend this book to help:

1. Build a business case for your blog (purpose, benefits)
2. Create a project plan (resources required, build, launch, maintain)
3. Develop a marketing plan for your blog (promote and measure)

If you already have a business blog, some of the latter chapters are more valuable such as Writing Your Blog (chapter 6), and Monitoring and Managing Your Blog (chapter 8), but I think you can pick up on several points throughout the book, to improve your blog.

Publish & Prosper is a practical guide on how to create a successful business blog. The authors are knowledgeable about business blogging (and blogging in general), and the information is presented in appealing and well organized way. As well, the book is filled with useful examples, tips, and resources. Whether you'd like to start or improve your business blog, I think this book will inspire you, and help you reach your goal.