Here's an upcoming BtoB/TechTarget webcast featuring Brian Carroll, author, Lead Generation for the Complex Sale and Marilou Barsam, senior vice president of client consulting, TechTarget.
Title: Making the Most of your IT Marketing Dollar
Date: Thursday, March 15, 2007
Time: 2:00 p.m. ET / 11:00 a.m. PT
Duration: 60 Minutes
With more pressure on marketers to prove the ROI of their marketing dollar, many marketers are achieving measurable results in innovative ways. These marketers are employing e-mail campaigns, online media buys, webcasts, social media, blogs, and other strategies to attract prospects and convert them into sales.
Focusing on information technology, we will present examples of
innovative ideas and how savvy IT marketers are using them to create
dynamic campaigns that get results. What’s more, we will show you how
to nurture the customers you have, and identify those prospects who
have the potential to become profitable. Register
Register for other upcoming B2B webcasts at On24
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