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« A New Perspective on Tradeshows | Main | Life as an IT B2B Marketer »

July 16, 2007

Unique Approach to B2B Advertising

I came across a very interesting B2B advertisement:

It won the top honour for best film advertising spot at the International Advertising Festival in Cannes. Watch it at least twice - there is a dissonance that beautifully melts away when you get to the end. The second time watching is a complete joy!

To learn more about this video, visit Epuron's site.

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It is a good concept, but it goes on for too long. After 30 seconds I was starting to get bored and wanted to jump to the punchline.

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