Firstly, I apologize for my month and half hiatus. I've been busy and also on vacation (to Montreal and Traverse City, Michigan, in case you were curious). Fortunately I found some time to catch up on reading, and listening to podcasts.
I wanted to share with you a few Internet Marketing resources:
5000+ Resources to Do Just About Anything Online - A friend of mine sent me this link, and it looks like it has a lot of resources especially for web 2.0. (rss, podcasts, blogging). The next time I need to do some research, I will be looking at this more carefully. I found some of the comments at the bottom humourous though. Users complained that there was too much information, or that they started browsing and had no time left to get things done. It reminded me of Getting Things Done (GTD). I'd like to give GTD a better introduction, but I've recently been reading this book, and have started implementing the system using Thinking Rock. So far I think GTD and Thinking Rock is a terrific, and will work well for me. I will write more about my personal findings about GTD (and resources) in another post.
Internet Marketing: Insider tips and advice for Online Marketing Podcasts
I recently listened to one of these podcasts (#26 Online PR), and really enjoyed it. The style is conversational but educational and they include a lot of tips and tools. This particular podcast covered how companies can use online PR as part of their marketing mix, and track their PR efforts. I've added this to my podcast list.
There are a great many great podcasts out there, where people share their wealth of knowledge and experience. I have a shortlist of relevant B2B podcasts on my Podroll, which you can find on the right column of my blog. The only podcast that may not seem as relevant is Manager Tools. However I find Manager Tools to be very relevant for anyone in Business, whether you are manager or not. I am a manager, and have found this to be an invaluable source of information, and highly recommend it.
I use iTunes to manage my podcasts, and listen to them on the computer. But mostly I listen to my podcasts on my iPod, during my walk/subway commute to and from work (as well as during longer travels by train or plane). It seems like the perfect timeslot during a busy day to get ideas, and catch up on the industry. While I may listen to a one-off podcast on a specific topic, I generally look for ones to listen to frequently, as this is the true meaning of a podcast. There is only so much time to afford listening to podcasts, so I subscribe to certain podcasts on iTunes. I sometimes hear about new podcasts, that I add to the list...but if I don't find them consistently interesting and relevant, they get knocked off. It sounds a bit like survival of the fittest, but that's life right, and the only way to optimize a finite resource - your time. On that note, I'll end here, and let you get back to the things that matter to you the most. Have a "better than good" day as sales genius Zig Ziglar would say.
Mou-
Thanks for your kind words about Manager Tools. Glad you're with us and we're helping you grow.
Mark Horstman
Manager Tools
Posted by: Mark Horstman | November 28, 2007 at 10:36 PM