Super Bowl Post Game Analysis - Social Media and Online Marketing

I really haven't followed any regular season sports for a long time. I'm one of  "those people " that usually tune in during post season when something exciting is going on, and that's how I come to watch the Super Bowl most years.

I watch for another reason too -- for the advertising spots and half-time show. It is that one time of the year when you actually anticipate watching advertising. Like others, I am curious what companies will deliver knowing that it costs millions of dollars (2.7 million this year) for that 30 seconds  of airtime.

What's different this year - social media metrics?
I'm not an advertising expert, so I'm not going to break out into analysis. I was mostly interested to read up on online metrics and possibly social media. Advertising Age did have an article called "Whose SuperBowl Ads Scored Online?". It is interesting because it says that this year reports are considering social media as part of the ratings:

"One change from years past: The report card took into account brands' social-media presences, a response to the fact that social-media sites are beginning to dominate search-engine results pages. One marketer that performed well last year thanks to its paid-search presence was Salesgenie.com. This year Reprise knocked it because it didn't have any presence in the category."

For a bit more analysis on online ratings and the Reprise Media search marketing score card mentioned in the article above, visit Super Bowl 2008: The Winning Brands. Pepsi, GoDaddy, and Cars.com, were this year's winners.   

Incidentally,  Salesgenie was the only B2B  related company that advertised this year. Some people say that the ads were better than last year, while others had a more negative reaction.

Watch the commercials in one spot:
If you missed the commercials or want to see them again, you can view them at myspace broken down by quarter (they actually aired this link during the game for reviewing later). For a breakdown by company visit Advertising Age (includes title, brand, and agency information).

Comments

[EverQuest Accounts]

This is a very interesting take on Super Bowl and the social media. The links are quite good I must say.