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April 16, 2008

CaseCamp Toronto at Circa

Just a quick post to let you know that I'm still here. This is a busy time work-wise, the Q2 crunch/whirlwind/test of sanity...some might say :) . In B2B marketing, it is more difficult to reach customers and prospects over the summer (people tend to work shorter weeks, take vacations), so the April-June time period is often stacked with many campaigns and events. I'm sure a lot of you experience the same situation. However, I am planning to get out to a few marketing events this month.

Next week I am going to the TechTarget Online ROI Summit, in Boston. It looks like a really great lineup of speakers, presenters, and panelists.  I also look forward to meeting other IT Marketers, and it is my first time visiting Boston!

Also,  for any of you in the Toronto Area, another CaseCamp is coming up on April 29, 2008. For those of you that don't know: CaseCamp is a marketing-oriented ad-hoc gathering inspired by David Crow and BarCamp. It's open to anyone and completely free.

This is an event that I highly recommend to other marketers. It is a very interesting format - 15 minutes case studies, followed by discussion. The venue is pretty cool too,  CIRCA , a fairly new nightclub in Toronto. The space where CIRCA is, has struggled through the years. It was originally Playdium, and also another nightclub.  I've seen some pictures of CIRCA, and it looks promising. I've heard that some parts seem more like an installation/art gallery. They also have a theatre room,  a KidRobot Room, they even have plans for a recording studio.

I'm hoping to have some interesting experiences to share with you later. 

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