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The 25 Basic Styles of Blogging ... And When To Use Each One (from slideshare.net)

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Corporate Blogging: Smarter Conversation

Seth Godin pointed to a fantastic post - food for thought, about corporate blogging and humanification - from gapingvoid. Once in awhile, a post like this comes along, and rises above all the clutter.

My friend, who read Seth's blog post first and sent it over said "Seth Finds the Best", I couldn't agree more.
 

Embracing Web 2.0 - Sun Microsystems

I've been looking for an IT B2B company that has really embraced and found success using web 2.0. This podcast really resonated with me - The B2B Marketing Podcast » B2B003 - Ingrid Van Den Hoogen, SVP, Sun Microsystems. I knew about Sun's employee blogging, but I learned about other initiatives such as Second Life.

Here is an image of Sun's Pavilion in Second Life - view larger images at www.b2bmarketingpodcast.com.  Ingrid also mentions how Jonathan's Schwartz's blog is one of the top CEO blogs. Another interesting point mentioned in this podcast, is how Sun Microsystems has changed their brand from high end server to a real systems company.

Also, I posted previously about a keynote presentation from David Suzuki and since then, I've been more aware of corporate eco-responsibility. This podcast talks about the UltraSPARC T1 Processor which uses less energy and benefits the customer in energy and cooling cost savings. It seems like a win-win situation for the customer and the environment.

This is one of the best podcasts I have heard lately.

 

Start or improve a business blog

I've just finished reading Publish & Prosper: Blogging for your Business and come away with some fantastic ideas for this blog and a company blog. From a B2B marketing perspective I would recommend this book to help:

1. Build a business case for your blog (purpose, benefits)
2. Create a project plan (resources required, build, launch, maintain)
3. Develop a marketing plan for your blog (promote and measure)

If you already have a business blog, some of the latter chapters are more valuable such as Writing Your Blog (chapter 6), and Monitoring and Managing Your Blog (chapter 8), but I think you can pick up on several points throughout the book, to improve your blog.

Publish & Prosper is a practical guide on how to create a successful business blog. The authors are knowledgeable about business blogging (and blogging in general), and the information is presented in appealing and well organized way. As well, the book is filled with useful examples, tips, and resources. Whether you'd like to start or improve your business blog, I think this book will inspire you, and help you reach your goal.