cadenceblog

Are you a warrior, a lover, a magician, or a sovereign?

I was listening to a podcast today called The Team’s Archetypes (Businessweek's executive editor John Byrne talks with leadership guru Nikos Mourkogiannis about how knowing the four basic types of people in any organization allows you to harness their strengths).

Are you a warrior, a lover, a magician, or a sovereign?

It also brings into perspective the difference between sales and marketing. I can picture sales as warriors, sometimes lovers. Perhaps marketing is part lover, and part magician.

Some amount of conflict is a good thing as mentioned in a previous post about marketing and sales alignment. More importantly, I can see why you would want to have all of these types in a business environment. A good example was made in regards to a product roll-out. Your first impulse is to jump to the warrior, get it done and out the door! But you need the magician to develop the ideas and concepts, the lover to build relationships, and the sovereign to perhaps put it all together, make people believe in what they are doing, and keep everyone inspired.

 This is by no means an attempt to stereotype or simplify people, because I think most people have some of each trait, though there may be a dominant trait. The podcast also mentions, how we change as time passes. The point is to recognize strengths in yourself and others, and use that knowledge to build a better company, a product, or team.

Peter Drucker Quote on Leadership

“Management is doing things right; leadership is doing the right things.” - Peter Drucker

I saw this quote  plastered across one of the walls at the Toronto Board of Trade yesterday.  I've always been amazed by the wisdom of Peter Drucker, and never come across a more admirable approach to leadership.

I first become acquainted with Peter Drucker listening to BusinessWeek - Climbing the Ladder, a podcast by Executive Editor John Byrne. At the end of his podcasts there is usually a short reading from one of Peter Drucker's books. 

If you are looking for best practices on business effectiveness such as setting the right priorities, making better decisions, and contributing more effectively to your your organization, consider reading a classic -  The Effective Executive: The Definite Guide to Getting the Right Things Done.

Duct Tape Marketing - Monthly Marketing Leadership Teleseminar Series

John Jantsch of  Duct Tape Marketing will be interviewing some interesting folks such as Guy Kawasaki, John Battelle, Michael Gerber, David Allen, Tim Ferriss, and Seth Godin.

 I am excited because John Jantsch is one of my favourite marketing leaders, along with many of the interviewees.  For more information visit Duct Tape Marketing.

 I had the pleasure of attending a half-day referral marketing workshop with John Jantsh earlier this year. I’ve also read parts of his book, and listen to his podcasts. If you are a small business and are looking for practical marketing advice, ideas, strategies,  and a system, I highly recommend you check out his book “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide”,  blog, and podcasts.