cadenceblog

Are you a warrior, a lover, a magician, or a sovereign?

I was listening to a podcast today called The Team’s Archetypes (Businessweek's executive editor John Byrne talks with leadership guru Nikos Mourkogiannis about how knowing the four basic types of people in any organization allows you to harness their strengths).

Are you a warrior, a lover, a magician, or a sovereign?

It also brings into perspective the difference between sales and marketing. I can picture sales as warriors, sometimes lovers. Perhaps marketing is part lover, and part magician.

Some amount of conflict is a good thing as mentioned in a previous post about marketing and sales alignment. More importantly, I can see why you would want to have all of these types in a business environment. A good example was made in regards to a product roll-out. Your first impulse is to jump to the warrior, get it done and out the door! But you need the magician to develop the ideas and concepts, the lover to build relationships, and the sovereign to perhaps put it all together, make people believe in what they are doing, and keep everyone inspired.

 This is by no means an attempt to stereotype or simplify people, because I think most people have some of each trait, though there may be a dominant trait. The podcast also mentions, how we change as time passes. The point is to recognize strengths in yourself and others, and use that knowledge to build a better company, a product, or team.

Duct Tape Marketing - Monthly Marketing Leadership Teleseminar Series

John Jantsch of  Duct Tape Marketing will be interviewing some interesting folks such as Guy Kawasaki, John Battelle, Michael Gerber, David Allen, Tim Ferriss, and Seth Godin.

 I am excited because John Jantsch is one of my favourite marketing leaders, along with many of the interviewees.  For more information visit Duct Tape Marketing.

 I had the pleasure of attending a half-day referral marketing workshop with John Jantsh earlier this year. I’ve also read parts of his book, and listen to his podcasts. If you are a small business and are looking for practical marketing advice, ideas, strategies,  and a system, I highly recommend you check out his book “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide”,  blog, and podcasts. 

 

Internet Marketing Resources and How I Find Time to Listen to Podcasts

Firstly, I apologize for my month and half hiatus. I've been busy and also on vacation (to Montreal and Traverse City, Michigan, in case you were curious). Fortunately I found some time to catch up on reading, and listening to podcasts.

I wanted to share with you a few Internet Marketing resources:

5000+ Resources to Do Just About Anything Online - A friend of mine sent me this link, and it looks like it has a lot of resources especially for web 2.0.  (rss, podcasts, blogging).  The next time I need to do some research, I will be looking at this more carefully. I found some of the comments at the bottom humourous though. Users complained that there was too much information, or that they started browsing and had no time left to get things done. It reminded me of Getting Things Done (GTD).  I'd like to give GTD a better introduction, but I've recently been reading this book, and have started implementing the system using Thinking Rock.  So far I think  GTD and Thinking Rock is a terrific, and will work well for me. I will write more about my personal findings about GTD  (and resources) in another post.

Internet Marketing: Insider tips and advice for Online Marketing Podcasts
I recently listened to one of these podcasts (#26 Online PR), and really enjoyed it. The style is conversational but educational and they include a lot of tips and tools.  This particular podcast covered how companies can use online PR as part of their marketing mix, and track their PR efforts. I've added this to my podcast list.

There are a great many great podcasts out there, where people share their wealth of knowledge and experience.  I have a shortlist of relevant B2B podcasts on my Podroll, which you can find on the right column of my blog. The only podcast that may not  seem as relevant is Manager Tools. However I find Manager Tools to be very relevant for anyone in Business, whether you are manager or not.  I am a manager, and have found this to be an invaluable source of information, and highly recommend it.

I use iTunes to manage my podcasts, and listen to them on the computer. But mostly I listen to my podcasts on my iPod, during my walk/subway commute to and from work (as well as during longer travels by train or plane).  It seems like the perfect timeslot during a busy day to get ideas, and catch up on the industry. While I may listen to a one-off podcast on a specific topic, I generally look for ones to listen to frequently, as this is the true meaning of a podcast. There is only so much time to afford listening to podcasts, so I subscribe to certain podcasts on iTunes.  I sometimes hear about new podcasts, that I add to the list...but if I don't find them consistently interesting and relevant, they get knocked off. It sounds a bit like survival of the fittest, but that's life right, and the only way to optimize a finite resource - your time. On that note,  I'll end here, and let you get back to the things that matter to you the most. Have a "better than good" day as sales genius Zig Ziglar would say.

Embracing Web 2.0 - Sun Microsystems

I've been looking for an IT B2B company that has really embraced and found success using web 2.0. This podcast really resonated with me - The B2B Marketing Podcast » B2B003 - Ingrid Van Den Hoogen, SVP, Sun Microsystems. I knew about Sun's employee blogging, but I learned about other initiatives such as Second Life.

Here is an image of Sun's Pavilion in Second Life - view larger images at www.b2bmarketingpodcast.com.  Ingrid also mentions how Jonathan's Schwartz's blog is one of the top CEO blogs. Another interesting point mentioned in this podcast, is how Sun Microsystems has changed their brand from high end server to a real systems company.

Also, I posted previously about a keynote presentation from David Suzuki and since then, I've been more aware of corporate eco-responsibility. This podcast talks about the UltraSPARC T1 Processor which uses less energy and benefits the customer in energy and cooling cost savings. It seems like a win-win situation for the customer and the environment.

This is one of the best podcasts I have heard lately.

 

PodCamp Toronto Media Archive

I was out of town during PodCamp Toronto, and missed it. However, I am happy to see (and hear) there is a media archive of the event. It takes a little bit of time to start the movies (be patient). I have previously seen Mitch Joel and Michael Seaton present live and I highly recommend watching their presentations:

Building Your Personal Brand Through Podcasting - Mitch Joel
Although this is about "personal branding",  his ideas transcend to all branding. Mitch's podcasts can be found at TwistImage.

Banking on a Podcast - Michael Seaton
Michael shares insight on corporate podcasting through his experiences with Scotiabank's "The Money Clip"

As well check out Bill Sweetman's related post Eight Tips I Picked Up at PodCamp Toronto 2007

Here's a list of upcoming podcamps

• Podcamp Atlanta - March 16-18, 2007 at Emory University
• Podcamp NYC at The New School - April 7. Our hotline: 888-273-7912.
• PodCamp Minnesota - late Spring 2007
• Podcasters Across Borders and PodCamp Canada at Kingston - June 23-24, 2007
• PodCamp Munich - June 2007
• PodCampMidWest - July 27-29, 2007, Kansas City
• PodCamp Pittsburgh 2! - August 2007!
• PodCamp Boston 2 - October 26 - 28, 2007 before VON Boston

For a full list and updated information, visit the PodCamp Wiki.

Top Ten Marketing Podcasts by Guy Kawasaki

This is a fine list of podcasts compiled by Guy Kawasaki. Hear experts discuss the impact of social media on marketing. Thinking about adding blogging, podcasting, social media, to your marketing mix? These podcasts are a good place to start. Don't think that these new mediums are for consumer marketing only, there is a great opportunity for B2B Marketers too...think about engaging and educating your customers and prospects, building your brand and loyalty, even lead generation if done right. Listen Now!

Make sure to listen to Seth Godin's podcast where he talks about his new book  Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas. It is actually an old book as he describes - it is a compilation of his blog posts. The book is filled with examples of how you can be "remarkable", and break through the barriers in your organization or business. A great book for ideas, hey, it inspired me to start writing this blog. More information on Seth Godin can be found here, including excepts from his books and free ebooks.

A different kind of camp

I recently attended an AIMS (Association of Internet Marketing & Sales) event on podcasting.  It was an fantastic event. One of the speakers, Mitch Joel from Twist Image, gave one of the best presentations I have ever seen. After seeing his presentation, you realize how boring most of them are. It was engaging and he told a story. It made you want to do something!  When is the last time you saw a presentation that made you excited, and inspired you to do something! His podcast is called Six Pixels of Separation, and if you are interested in podcasting, check it out.

As well, I attended casecamp. It's an interesting concept, where creative people get together and present case studies.  It was also very interesting, and it is open to everyone and free.

Another related event is PodCamp.  The Toronto one is coming up on February 24-25, 2007 @ Ryerson University. Visit PodCamp Toronto for more information, and you guessed it, it is free and open.

UPDATE: PodCamp Toronto is taking place again in 2008, the dates are Feb. 23-24.  Don't live near Toronto? Don't panic just yet, visit PodCamp to see if one is planned in a city closer to you.

web 2.0 - where do I start

You may or may not have heard about the term web 2.0, but you've probably come across elements of it: blogging, rss feeds, podcasting, social networking, are all part of web 2.0. Is it hype? Is it important ? and how do B2B ITMarketers leverage it. An upcoming webcast from BtoB will hopefully answer some questions.

BtoBWebcast: Using New Media Tools for Marketing to IT Professionals: Blogs, Podcasts, Video, RSS and Social Networking

Date: Thursday, November 2
Time: 2:00 p.m. ET / 11:00 a.m. PT
Duration: 60 Minutes

Gartner Voice - keep up with new trends in IT by listening

I came across Gartner Voice while I was researching information about Single Sign-on (SSO) Solutions.

Since then I have listened to the other podcasts and find it an interesting way to quickly absorb ideas and understand the market. It is a good supplement to reading analyst's reports. It can be a useful tool for sales and sales training as well. Try playing a relevant one, at your next sales meeting.

The Future Leadership of IT puts some perspective on phrases such as "aligning IT with Business Goals", or "IT providing more Business Value" which we seem to be hearing about more and more these days. Fixing stuff and fighting fires are old school for IT (hopefully they have that under control), improving business information, processes, and relationships are new school.